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Mpower 4.0 Raises the Bar for Personalization and Customization

Press release from the issuing company

CAMBRIDGE, Mass.--July 16, 2003-- Pageflex, a pioneer and leader of Web-top publishing, announced the general release of Mpower version 4.0, offering support for variable-length documents. A robust new feature set makes it possible for direct marketers, printers, advertising agencies, and corporate marketing departments to produce in a single project a set of professionally designed brochures, product briefs, proposals, travel itineraries, or business stationery items of flexible length. And the fourth-generation Mpower technology is easy to integrate in workflows with the new breed of digital color printers, like the iGen3 from Xerox. Mpower 4.0 provides all functions needed to produce variable-length customized documents while automatically paginating each document and maintaining design and brand integrity. Features new in the release include master pages, automatic page insertion based on overflow, variable-page insertion based on user-defined values, dynamic filler page insertion for signature maintenance, automatic page and section numbering, header and footer controls, and automatic table of contents generation. Also supported is fully paginated "stitching in" of multi-page PDF files and Pageflex documents. "Pageflex has long been an industry leader in page composition technology and flexible variable-data publishing solutions," said David Frenkel, Pageflex general manager. "Variable-length customized publishing is the next level of flexibility in Web-to-print workflows with the new digital color printers, helping us further our mission of simplifying the production of professional-looking business documents by non-design professionals." One-to-one, rich-media marketing solutions provider National Printing and Packaging welcomes variable-length document support into its Mpower workflow. Information Technology Manager Tom Middleton tells us, "We are very excited about upgrading to Mpower 4.0. Variable-length document support will relieve the need for multiple templates for some of our clients. In addition, we found the upgraded PDF library to be significantly improved and are currently converting all our projects." Four51, entrepreneurs in print supply chain management, use Mpower as the composition engine in an ASP operation that offers streamlined print purchasing from any desktop in a secure, personalized online environment. "Four51 has tens of thousands of Pageflex template products on our e-commerce network, from thousands of customer companies," explained Chief Technology Officer John Wangaard. "We cannot afford the downtime and professional service hours that might be necessary should an upgrade not perform smoothly. From the beta evaluation process with Mpower 4.0, and our past experience through several upgrades, we were confident enough in Pageflex technology to move the beta product into our production environment. Only one of our existing templates produced an error, and that has subsequently been fixed in the general release. I call that level of performance outstanding!" Mpower 4.0 introduces Pageflex Studio, an integrated project and template authoring application that streamlines publishing projects by centralizing layout and data tools in a unified interface. Studio combines the capabilities of Pageflex Designer and Pageflex Producer to let users prepare in one application the projects to drive softcopy and print output through Mpower and .EDIT servers. Concurrent with the release of Mpower 4.0 is the release of .EDIT 2.0.1, which brings variable-length features to the .EDIT world as well, making it possible for end-users to edit Pageflex templates online in an ordinary Web browser. Mpower 4.0 ships with a native PDF driver based on the PDF Library 5.0 from Adobe, with complete support for OpenType PostScript fonts, Asian and Eastern European character sets, and CMYK bitmaps. Also included are a native EPS output driver, Web-to-print API enhancements, and a set of Web-based samples that self-install for immediate use. A complete list of features new in Mpower 4.0, an overview brochure, and a technical brochure are available on the Pageflex Web site at www.pageflexinc.com.