Global Document Solutions Selects XMPie PersonalEffect for 1:1 Marketing
Press release from the issuing company
New York, NY, July 7,2003–XMPie, a leading provider of software solutions for creating highly effective one-to-one, cross-media marketing campaigns, today announced that Global Document Solution Corp has selected XMPie’s flagship product PersonalEffect for the deployment ofone-to-one, cross-media marketing campaigns. Global Document Solutions (GDS) currently provides state of the art solutions in commercial printing, digital printing, mailing, and electronic distribution of data.
GDS plans to utilize PersonalEffect to offer a suite of enhanced services that go beyond simple variable data printing and take advantage of PersonalEffect’s ability to create highly personalized e-mail, web, and wireless communication, as well as digitally printed direct mail.
“Consumers and businesses simply don’t respond to offers that aren’t relevant to their lifestyle, buying habits, or tastes,” said Ken Delvecchio, president of Global Document Solutions. “Today, successful direct marketing campaigns must be personalized and highly targeted, while covering multiple communication touch points including digital print, e-mail, and the Web. After examining a number of similar solutions, we found that only XMPie could give us the capabilities our customers wanted, combined with the ease-of-use we required.”
Headquartered inManhattansince 1906, Global Document Solutions has production facilities inNew York,Chicago, andPhiladelphiaas well as affiliated sites throughout the world in 35 countries. With a customer base that ranges from well-known financial services firms, to communication companies, GDS distributes millions of pieces of mail per day both traditionally and electronically.GDS will be using PersonalEffect to fully utilize the high output capabilities of their Xerox iGen3 digital press, and to extend their client’s direct marketing campaigns to include e-mail, the Web, and wireless channels.
“Global Documents and their American Direct Mail division represent a new breed of service provider that has extended their capabilities beyond digital printing to adopt new technologies for cross media marketing,” said Michael O’Hara, CEO of XMPie. “Global Documents is at the forefront of a revolution, and we’re looking forward to helping them leverage the full capabilities of PersonalEffect and the benefits it brings to them and their customer base.”
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