July 1, 2003 -- CHICAGO, IL – Having completed another highly successful equipment Open House show in the Minneapolis area, June 17-18, A.B.Dick Company anxiously looks ahead to its second half schedule in 2003. Two important tour events, sandwiched around the annual Graph Expo show this September in its hometown of Chicago, and several Workflow Workshops leave company officials optimistic.
“The war and terrorist activities have continued to make our economy unstable, but our equipment business remains strong. We believe our Open House and Workflow Work-shop forums contribute greatly to that success,” said Scott MacKenzie, Vice President of Marketing for A.B.Dick. “The 4995A-ICS four-color press continues to be red-hot and reaction to our new DPM34 SC/HSC digital platesetters is very favorable since they became available on May 1.”
Prior to Minneapolis, A.B.Dick conducted Open Houses to appreciative customers and prospects in Boston, Dallas, Phoenix and Denver. The Denver event in late May attracted people from a four-state area, many of whom were seeing the equipment for the first time.
Over 60 companies visited during the two-day show. In addition to the 4995A-ICS press and DPM34 SC/HSC, they had the opportunity to see the A.B.Dick 9980 and QP25II two-color presses up close and in action. Demonstrations were also provided on a DPM2508, which makes plates for presses up to 20” and film for half-size models, and the ScanMaster digital scanning solution and Best Proofing system.
“Denver was a special show in part because it was held at Mile High Station, a unique building originally built in the early 1900s. It is now one of the most coveted properties in downtown Denver since being converted into a banquet facility,” said MacKenzie.
“Our Open House events have two sessions, each 4-5 hours in duration. This way, it allows a customer the flexibility of when they want to attend, how long they want to stay, and what they want to see or learn more about. The Open Houses and Workflow Work- shops are successful for many reasons, but overall they provide opportunities for customers to learn more about equipment and resolving issues, and help make them more productive.”
Another encouraging sign is the continuing enrollment increase of customers in another successful A.B.Dick program, www.shop.abdick.com. Introduced in April 2002, this interactive online supplies service continues to add to its customer base. More customers registered for the program and placed supplies orders on site in Denver and Minneapolis.
Additional Open Houses will be conducted July 17-18 in Ann Arbor, MI, and in Princeton, New Jersey in November. Two Workflow Workshops are planned before Graph Expo opens September 28. The workshops, which give customers the option to attend one of three, two-hour sessions, are set for August 4-5 in Harrisburg, PA, and September 8-9 in Hartford, CT. All workshops discuss issues including trapping and inkjet proofing, feature a workflow demonstration, and run a job through production steps. Workshops have been held in San Diego, Seattle, Salt Lake City, Houston, Des Moines and Kansas City this year. Stops in Baltimore, Tampa and New Orleans are planned for this Fall.
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