Valassis Purchases Remaining Interest in PreVision Marketing
Press release from the issuing company
LIVONIA, Mich., June 27 -- Valassis, the leading company in marketing services and Connective Media(TM), announced today it acquired the remaining 20% interest of Boston-based PreVision Marketing, a high-end, full-service customer relationship management (CRM) agency. Valassis originally took an 80% ownership position in PreVision in August 2000.
"Valassis is committed to data driven marketing solutions and is starting to see increased activity in the CRM space," said Alan F. Schultz, Chairman, President and CEO. "A closer working relationship between PreVision and the other Valassis divisions will accelerate our ability to leverage the PreVision assets and to share their services with Valassis customers."
Ron Goolsby, Vice President of 1 to 1 Solutions for Valassis, will assume the leadership role at PreVision, fostering this enhanced working relationship. The PreVision principals will be leaving the business in conjunction with Valassis acquiring the remaining interest in the company.
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