Huge Day for Print and the Web: Harry Potter Book Gives Amazon Record Day
Press release from the issuing company
June 23, 2003 -- It's just hitting the streets today, but "Harry Potter and the Order of the Phoenix," the fifth book in the captivating Harry Potter series, is already Amazon.com's largest new product release ever and is shattering records on Amazon's Web sites worldwide.
Cumulatively, more than 1.3 million copies of the book have been ordered on Amazon's Web sites worldwide. This is nearly three times the worldwide advance orders the online retailer received for "Harry Potter and Goblet of Fire," which previously held the record for largest new product release.
More than 760,000 copies of "Harry Potter and the Order of the Phoenix" have been ordered at www.amazon.com -- more than twice the advance orders received for "Harry Potter and the Goblet of Fire," which was the site's previous largest new product release.
Over 420,000 copies of "Harry Potter and the Order of the Phoenix" have been ordered on www.amazon.co.uk by customers in more than 150 countries. And more than 80,000 orders for the English-language version of the book were placed on the company's German Web site, www.amazon.de.
"Harry Potter and the Order of the Phoenix" is the best-selling product ever on Amazon's Canadian-oriented Web site, www.amazon.ca. Amazon.ca has received more orders for "Harry Potter and the Order of the Phoenix" this year to date than all other Harry Potter products combined by a factor of 10 to 1.
The English-language version of "Harry Potter and the Order of the Phoenix" is the best selling book in the history of the company's French Web site (www.amazon.fr ), and is the largest pre-order for any book (Japanese or foreign-language) on its Japanese Web site, www.amazon.co.jp.
JUNE 21, THE BIG DAY:
In the U.S., Amazon.com has teamed with FedEx and the U.S. Postal Service to deliver "Harry Potter and the Order of the Phoenix" to excited fans across the country today -- the first day the book is available to the public. In what is expected to produce the largest distribution event of any single item in e-commerce history, Amazon.com offered this special delivery, at no additional cost, to customers who selected Standard shipping when ordering the book.
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