June 12, 2003 -- Exstream Software, Inc. announced today that W.A.Wilde, a satisfied user of its Dialogue Software, reports a significant increase in return on investment since it began using the enterprise personalization software. Wilde, a provider of advanced solutions in direct mail and fulfillment, is processing up to four million impressions per month with Dialogue. The company is using Dialogue to produce a myriad of documents for customers, including personalized four-color 401(k) booklets, highly dynamic perfect-bound books, and sophisticated personalized marketing letters, literature and coupon offers. Since implementing Dialogue, Wilde has reduced operating costs and time-to-market, increased response rate for its customers and enhanced productivity two-to threefold with the same number of staff. Wilde selected Dialogue for several reasons. A primary factor was its ability to fully support the company's innovative business model, which is based on the belief that print-on-demand is moving toward document self-assembly and content-on-demand. With Dialogue, Wilde is developing documents that are designed as templates and created based on business rules that drive the insertion of data-driven content into the document at run time. Wilde has tripled its customers' response rate for many applications and attributes this significant increase to Dialogue's ability to create such highly personalized communications. Another important consideration was Dialogue's ability to design an application once and deliver it anywhere. This capability allowed Wilde to establish a unified production environment for its print-on-demand and high-volume mail departments. Dialogue is also making it possible for Wilde to accept any type of data from multiple sources and put it into a standard format for output, which provides yet another significant contribution to the company's increased productivity and reduced time to market. “After 25 years of experience, I immediately recognized that Dialogue delivered an object-oriented environment from the ground up, helping us realize our goals,” said Robert Reeder, CTO/CIO, W.A.Wilde. “Its robust functionality has made it possible for us to increase our productivity more than we ever anticipated. We are even more excited about the benefits Dialogue brings to our customers. We have increased customer response rates significantly and can pass along up to 50 percent in savings due to our enhanced productivity.” Dialogue's robust design environment was another key driver in Wilde's decision to use Dialogue, as Wilde holds over 50,000 digital assets for customers. Dialogue is able to access those assets without the need for extensive programming because all tasks are completed through the intuitive design interface. Additionally, Dialogue's Dynamic File Import module allows Wilde to import images and text at run time, further supporting Wilde's goal to dynamically build documents that are so personalized it is as if they were created by hand. Wilde is also enthused that Dialogue offers a true object-oriented architecture, providing the extensibility and scalability necessary for the company's planned future growth. “W.A.Wilde is an exciting company because it does what it takes to meet customer and market demands,” said Davis Marksbury. “I am pleased that Dialogue is delivering exactly what Wilde needs to excel in a competitive arena. I am convinced that companies like Wilde experience such rapid return on investment because they deliver on their promise to provide customers the best marketing solutions available.” In the future, Wilde plans to implement Dialogue in its mail center to reduce postal costs for the more than 500 million pieces mailed annually. Dialogue's High-Volume Delivery module lets companies control the creation of print files to maximize the efficiency of the mail center.