Quebecor World Wins Contract From Yellow Book, Over $70 Million
Press release from the issuing company
MONTREAL--June 11, 2003-- Quebecor World Inc. has been awarded a multi-year contract from the nation's oldest and largest independent directory publisher, Yellow Book USA. Under the contract, Quebecor World will produce about 210 titles annually at its Hazelton, Pennsylvania, Waukee, Iowa, Loveland, Colorado and Merced, California facilities. During the contract period, sales are estimated to exceed $70 million.
Yellow Book USA publishes and distributes 71 million yellow pages directories in 40 states and the District of Columbia. Yellow Book's success has been based on providing more buying information to the consumer, the end user of its directories.
"Quebecor World's proven track record of understanding our business, as well as the size and flexibility of their platform, have played a role in our decision to extend this relationship", stated Mark Cairns, Chief Publishing Officer at Yellow Book USA. "We look forward to continuing our work with them."
"Quebecor World is committed to investing in the technologies necessary to provide our customers with the quality products they need to excel in their marketplace," commented Dave Boles, Chief Operating Officer, Quebecor World, North America. "We are pleased that Yellow Book USA has recognized the value of our relationship," he added.
Established in 1930, Yellow Book USA is the oldest and largest independent yellow pages publisher in the nation. In recent years, Yellow Book has made a number of strategic acquisitions and entered scores of new markets. The 2002 acquisitions of McLeodUSA's telephone directory publishing unit and the National Directory Company have extended Yellow Book's presence into more states than any other U.S. yellow pages publisher. Yellow Book currently publishes nearly 600 directories with a circulation of 71 million.
"We have built a solid relationship with Yellow Book USA and are delighted that they have chosen to extend their long-term relationship with us," stated, David Bragen, President, Directory Group, Quebecor World North America. "We look forward to working with them to create new and unique value-added product offerings that can deliver superior value for their advertisers and end user."
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