Quad/Graphics Wins Golden Cylinder Award With Victoria's Secret Catalog
Press release from the issuing company
June 10, 2003 -- It’s no secret: Once again, Quad/Graphics has won a prestigious Golden Cylinder Award, this year for our gravure work on Victoria’s Secret Christmas Dreams and Fantasies 2002 catalog.
The Golden Cylinder Awards competition is sponsored each year by the Gravure Association of America, which recognizes the "best of the best" in the gravure industry, particularly for technical achievement in the gravure process.
Among the reasons for the recognition: our ability to produce the catalog — Victoria Secret’s first perfect-bound piece — using a 100 percent digital workflow.
The catalog won in the category for "Publication — Lightweight Coated Under 40#."
According to Gravure magazine, which publishes write-ups on all award winners, "The judges felt this catalog should become the 'Poster Child' for 100 percent digital workflow. Not only was the execution flawless with good, clean fine type, color uniformity across multiple presses, and great detail, but the customer also gained extra time from the digital workflow to set price points, review product mix, and tweak the book's design. A real winner all around."
Another secret to our success in the gravure pressrooms is our ability to record ink-blending ratios from previous print runs, allowing us to recall and reuse those colors from press to press and print run to print run. In the case of the Victoria’s Secret catalog, all 172 pages were printed simultaneously across several gravure presses in our Martinsburg, W. Va., plant.
Since embracing gravure technology in 1986, Quad/Graphics has added half of all new gravure capacity in the industry between our Lomira, Wis., and Martinsburg plants. Gravure operations in our Oklahoma City plant will start in 2004 with the installation of two new, fully automated 108-inch gravure presses. The commencement of gravure printing there will be a year earlier than originally anticipated due to immense client interest in the site.
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