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Oce showcases Content-On-Demand with New Digital Solution

Press release from the issuing company

Los Angeles, CA, 23 May 2003— Oce, a leading provider of production-class digital printing systems, announced today that the innovative Océ Digital Book Manufacturing Solution is being introduced to the publishing marketplace at BookExpo America in Los Angeles, where it will produce books on demand for show participants, as well as print the first run of a new novel written by children for children. As publishers seek to enhance their book manufacturing business and find new ways to compete, Océ delivers solutions that result in improved costs and faster turnaround. At BookExpo America, Océ will demonstrate the latest digital technology and workflow that are powering a shift in modern book publishing. Océ's rock-solid reliability, production-class performance, cost-effective operation, and digital print quality are helping publishers achieve greater productivity and profit. With digital printing, workflow software and servers, and finishing and binding tools, Océ delivers a complete solution to address the critical business issues facing publishers. Océ quality assurance yields consistent press-like output for book manufacturing applications, helping publishers deliver a high level of value to their customers. Dependability and low total cost of ownership give a whole cost advantage that further boost the bottom line. "The Océ Digital Book Manufacturing Solution provides book manufacturers and publishers with advanced technology that enables them to dynamically match book quantities to end-user demand, providing a powerful and cost-effective, short-run digital book production solution," said Carl Joachim, Océ Printing Systems USA Vice President of Marketing. "Océ helps book publishers improve lifecycle efficiency, expand editorial choices, and reduce risk-while lowering costs across the entire book production process." Océ enables students to become published authors A highlight of the show will be the production of a first-time novel written for children by children. Ms. Jennifer Lovejoy, a fifth grade language arts teacher at Hillside Elementary School in Roswell, Georgia, has developed an innovative program to stimulate curiosity and imagination by introducing children to an innovation form of learning as they write and illustrate their own novel. In keeping with President Bush's "No Child Left Behind Initiative," the project seeks to usher in a new era in education and to engage and excite children about learning through innovative teaching processes. From the hands-on learning experience, the children learned not just about reading and writing, but also about publishing and the real business processes of digital print production. The result of the project was the "Mystery at Hillside, a 200-page novel that was developed by the fifth graders for other young readers. The book needed to be produced in small quantities and in a tight time frame, since the end of the school year was rapidly approaching. The teacher turned to Océ Printing Systems USA, Inc., the leader in production class digital printing solutions. Océ technology enabled the production and publication of this first time book. Without Océ support, the student novel would not have been able to be published and produced for the new writers. Océ publishes children's Book On Demand In Océ's Booth 2937, the children's novel will be printed on demand using the Océ VarioStream 7650cx Twin digital printing system, in conjunction with Océ PRISMAproduction pre-press and workflow management software. The Océ VarioStream 7650cx digital printing system and Océ PRISMAproduction software come together in a total solution for today's publishing environment, giving the marketplace sophisticated digital printing capabilities that meet customer demand for rapid production of quality books. Océ PRISMA streamlines and automates workflow steps, helping save time, money, and manpower. Project turnaround is accelerated for greater cost-effectiveness and faster time to revenue. This Océ book publishing demonstration illustrates the advanced digital technologies now available to produce books and get new titles and authors to market in a faster, more cost-effective manner. The Océ VarioStream 7650cx, the premier printer in the revolutionary Océ VarioStream 7000 family of printers, is the centerpiece of the Océ Digital Book Manufacturing Solution. The Océ VarioStream gives publishers the ability to provide customers with any run length, resulting in a more competitive position in the market place. At BookExpo, book blocks are being created with Standard/Hunkeler pre- and post-processing equipment and perfect-bound using a Standard/Horizon perfect binding system. Publishers invited to try Océ Book Manufacturing Solution at BookExpo In addition to the students' novel, Océ will be producing several books On Demand. Attendees can visit the Océ booth, select a specific title to be printed on demand, and pick it up within the day. In addition, Océ has challenged publishers to experience the benefits of Océ's Book Manufacturing Solution first hand by bringing a title of choice to the Océ booth. They will then see how the Océ book publishing experts can bring it to life using the Océ Digital Book Manufacturing Solution. For publishers who are looking for new ways to adapt and succeed in the competitive publishing marketplace, Océ presents advanced technology that makes affordable, high quality on demand book publishing a reality. "We believe the short run market, which has been developing over the past decade, will become a strong publishing segment," said Chris Hutchison, President of the P. A. Hutchison Company, a leading book manufacturer. "The Océ digital printing solution fits our growth strategy for this segment by providing a quality product with good production speed without requiring our customers to pay a premium." The Océ Digital Book Manufacturing Solution helps publishers overcome the problems associates with cumbersome workflow, costly make-ready and set up, and production downtime for proofs and reprints. Océ provides the solution for other challenges facing publishers today, including books out of print, publisher's proof, and reduced warehousing.