HUDSON, N.H., May 14 -- Presstek, Inc., a leading provider of direct digital imaging technology today unveiled Club DI, a multi-faceted, comprehensive marketing program designed to help its DI customers bolster their marketing and sales efforts.
With the goal of making the printing press as accessible as a desktop printer, Presstek's digital imaging products provide an offset printing process that is faster, more productive and easier to use than conventional offset. Today's unveiling of Club DI takes the company and its customers a step further into the mainstream, and builds on the momentum of the company's market-focused efforts that have been a priority for the past year.
"The launch of Club DI formalizes the ad hoc marketing support process we have had in place for some time and allows us to provide a substantial package of value-added marketing support right out of the gate," said Stan Najmr, Worldwide Marketing Director for Presstek's On-Press Business. "It includes the support offerings that have most commonly been requested by DI owners, as well as many new and exciting tools and templates that will make it easier for our customers to acquire new business."
Through Club DI, Presstek offers professionally designed materials to help support DI owners in every facet of their sales and marketing efforts, including announcing the acquisition of a DI press, hosting an open house, launching a direct mail campaign, marketing their DI capabilities using in- store promotional signs, posters, sample printed pieces and more.
"As the leader in DI, we realize that it is not just about providing high quality technology and products," said Peter Bouchard, Presstek's General Manager On-press. "We are also committed to going beyond that to help our customers build and promote their business. Helping our customers get the most from their DI investment and build their bottom line is a win-win for everyone."
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