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Michael Ciaramella to Drive New Initiative at Creo

Press release from the issuing company

BOSTON -- May 9, 2003 -- Creo Inc. announces the appointment of Michael Ciaramella, former vice president off sales for Creo Americas, to the position of corporate director of sales development. The new role was developed to better align the areas of Sales, Marketing, Service and Finance with the overall company strategy. The goal of the new position is to assist the sales teams and bring business value to relationships with customers. Judi Hess Quote... "Today at Creo we bring a complete suite of enterprise solutions ranging from value in print solutions to digital prepress, to unique methods for growing our customers' sales," says Judi Hess, president, Creo Inc. "The sheer scope of our industry vision and service offerings has set Creo apart. While looking at new ways to approach the sales model at Creo, we recognized the need to develop our team to increase the understanding of the business of our customers and their ultimate clients. With this new role we can fully leverage Michael's talents to help the industry, our customers and our company." Larry Letteney Quote... "Michael has dedicated the past ten years to leading sales excellence with several teams and groups within Creo," says Larry Letteney, president, Creo Americas. "His dedication to the company's success and his accomplished background are an ideal fit for this new position." Mr. Ciaramella will launch the sales development initiative in the Americas. He brings extensive and varied expertise in the world of printing and publishing. Prior to the leadership positions he held with the Creo sales organization, he was employed by Eastman Kodak in the Electronic Printing Systems division where he received the Eastman Kodak Award for Marketing Excellence. Mr. Ciaramella holds a Bachelor of Science degree from Rider University of Lawrenceville, NJ, where he majored in Business Administration.