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April Ad Revenue Up 8.5%, But Pages Down 2.3%

Press release from the issuing company

New York, NY (May 9, 2003)—Total magazine advertising revenue for the month of April increased 8.5% compared to April of last year, closing at $1,616,573,896, according to Publishers Information Bureau (PIB). Ad pages for April totaled 19,677.3, down 2.3% from last year. Year-to-date, advertising revenue closed at $5,322,337,908, an increase of 9.8%, and ad pages were 69,526.2, up 3.1% from last year. April 2003 vs. 2002 Nine of the 12 major advertising categories experienced growth in revenue over April 2002. Apparel & Accessories and Retail Categories saw notable gains in revenue, while both page and revenue increases were seen in Automotive, Drugs & Remedies and Home Furnishings & Supplies. Eight of 12 categories experienced declines in ad pages. Direct Response, Public Transportation, Hotels & Resorts and Financial, Insurance & Real Estate recorded losses in both pages and revenue. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.) January – April 2003 vs. 2002 Nine out of the 12 major advertising categories sustained dollar gains for the year-to-date comparison, with eight of 12 seeing growth in ad pages. Automotive and Drugs & Remedies and Home Furnishings & Supplies registered increases in both revenue and pages, and Direct Response; Financial, Insurance & Real Estate; Food & Food Products; and Technology experienced declines in ad pages, year-to-date. “Most major ad categories performed well in April, especially Automotive, which was aided by increased spending by both domestic and import advertisers,” commented Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America. “We’re also pleased to see continued strength in other top categories, such as Drugs & Remedies, Home Furnishings & Supplies and Toiletries & Cosmetics.” Enhanced and expanded PIB information is available on www.magazine.org/PIB.