April 28, 2003 - For commercial printers, it means access to a high revenue-added service that can keep customers from shopping elsewhere. For the quick printer, it’s an inexpensive entry into true digital printing. For the print buyer, it’s a means to disseminate images and messages through some of the most impressive and attention-getting output being done today in any specialty. Wide format digital inkjet printing is all of these things. It’s also a natural migration path for any industry specialist already knowledgeable about digital prepress—and it’s the focus of a special display at the upcoming 2003 GUTENBERG FESTIVAL. Industry research indicates the market for this type of output could be $11 billion annually in the very near future, GASC says, but many commercial printers are not really aware of the possibilities. According to Richard Romano, TrendWatch Graphic Arts writer and editor, “Wide format imaging is one of the bright spots in printing today.” Market forecasts abound about this versatile technology, with annual growth predicted between 10% and 12%. “Wide format inkjet imaging can be an ideal way for the printer to leverage his digital workflow expertise and add value to customer relationships, all at a relatively modest initial investment and ongoing cost,” says GASC President Regis J. Delmontagne. “It’s an added service that can prevent customers from having to go to other sources when they need high quality, short-run large format output, and the potential profitability for the printer is very significant.” The pavilion at the GUTENBERG FESTIVAL will showcase a variety of printers set up in actual workflow configurations, producing output up to 62 inches wide. Exhibitors taking part in the pavilion include Agfa, CalComp Graphic Solutions, Canon, Charrette, Compose Systems, Imageologists, Left Dakota, Professional Marketing Services, TQ Tracker, and VUTEk. In addition to the displays, the educational program at the GUTENBERG FESTIVAL will offer two special sessions focusing on this high-growth niche: The Digital Factory. . . It's Here Now! and Wide Format Imaging - An Untapped Resource for Printers Online attendee registration and additional details are available at www.gutenbergfestival.org.