Heidelberg and Charles S. Anderson Partner to Promote Digital Printing
Press release from the issuing company
KENNESAW, Ga., April 21, 2003 – Heidelberg USA and renowned graphic designer Charles Spencer Anderson are partnering to educate the creative community about digital design using variable data.
Anderson, who owns the Charles S. Anderson Design Company and CSA Images, is well-known in printing circles for his design work for the French Paper Company. Additionally, he is highly respected in the graphic design industry for his award-winning packaging, identity and product designs. Anderson has worked with an impressive list of companies, including Coca-Cola, Levi’s, Paramount Pictures, Target, The New York Times and Nike, among many others.
Anderson is currently working with Heidelberg on an extensive variable data printing project that will be announced next month. Anderson and Heidelberg will also team up for industry events and projects that demonstrate to designers, print buyers and printers the range of applications and business opportunities that digital printing technology has to offer.
“I am thrilled to have the opportunity to share my first-hand experience of working on Heidelberg digital equipment and to partner with the company to educate my peers about the category of digital printing,” said Anderson.
Prior to the partnership, Charles S. Anderson Design Company had been independently using the NexPress 2100 for more than a year to bring designs to life and test the capabilities of digital output. Anderson used the NexPress 2100 owned by Williamson Printing in Dallas.
"Heidelberg's NexPress is the most amazing technology I've ever seen in the world of printing. It's like stepping into the future of printing,” Anderson said. "No film, no plates, no make-readies, no waste. Your proof is the first impression off the press. As a designer, one of the best things is that I can get superb color with the NexPress, even on uncoated paper, and print a single copy of a book, for example. There are so many possibilities."
“Chuck is a true believer in digital. His experience will help us actively demonstrate the capabilities of variable data printing and digital output,” said Bill Blair, senior vice president, Digital, Heidelberg USA. “We think he’ll be a great voice to reach out to the design community as well as to our customers.”
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.