SANTA CLARA - April 17th, 2003 - Noosh, Inc., Noosh, Inc., a leading provider of collaborative e-Business software solutions for print, today announced that the San Jose Mercury News, a Knight Ridder newspaper, has chosen Noosh's web-based software solution to help manage its commercial printing and direct mail operations.
The paper's "Targeted Delivery" team, who work on behalf of Mercury News advertisers, is using Noosh's project management and procurement capabilities to more efficiently produce, track, monitor, procure, and store advertising campaign projects. These projects take final form as printed advertising inserts in the paper or as direct mail pieces or as a combination of both.
"Noosh's project management capabilities drive internal efficiencies so that we can work more quickly and with fewer errors," says Don Poepping, Director of Targeted Delivery & New Business Development at the San Jose Mercury News. "In the end, these efficiencies translate into better service to our advertisers."
At the San Jose Mercury News, many people work together to take advertising projects from concept to completion. Project teams include representatives from the paper's sales, marketing, creative services, production, and print purchasing areas as well as from the company's supplier base. Noosh's file management and messaging capabilities ensure that team members always have access to the most updated documents and information related to the project. Noosh's electronic tracking and reporting capabilities allow project manager's to quickly understand the status of all jobs as well as the status of numerous subcategories of jobs. Finally, Noosh's online commerce tools simplify the competitive bidding process and help ensure best practices for procurement operations.
"The Mercury News is the paper of record in the Silicon Valley," said Mike Gardner, CEO of Noosh. "Given the paper's insight into the value of technology, we are pleased that they have selected Noosh to help manage their growing direct mail and commercial print services."
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