Promotion from International Paper Simplifies Paper Selection
Press release from the issuing company
Memphis, TN, April 16, 2003 - Over the past several years, the Writing, Text and Cover papers category has become confusing; some would even call it chaotic. In response to this chaos, International Paper has developed a simple, straightforward print promotion to aid with paper selection. Aptly named Order Out of Chaos, the print promotion includes two parts - an informative brochure, and a keepsake journal. The journal is a collection of blank paper samples on Strathmore, Beckett, Via and BriteHue that offers a place to jot down notes and "put your thoughts in order". Both pieces are housed in a die-cut sleeve that serves as a case.
International Paper recognizes the confusion and redundancy that exists in the Writing, Text and Cover category. Simply put, if it is easy for specifiers to choose the correct paper, more of their time can be spent on effective design. By simplifying and highlighting the benefits of our flagship brands, order has taken the place of confusion, making the job of selecting the correct paper much easier.
Samples of "Order Out of Chaos", the new print promotion for International Paper Writing, Text and Cover grades, are available by contacting an International Paper Writing, Text and Cover Representative.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.