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Raine Radar Launches Print Media Radar Screen Subscription Series

Press release from the issuing company

April 15th, 2003 -- Chicago, Illinois – Raine Consulting Inc., a leading management consulting firm for the print media industry announced the expansion of the Raine Radar services to provide a new subscription series called Print Media Radar Screen. Published bi-monthly, the series provides valuable industry intelligence for business leaders, investor relations, financial investors, research analysts, and shareholders. Coverage includes seven (7) industry sectors as identified by Raine Radar. These sectors will most impact future company valuations as the evolution of content, data management, direct marketing, and technology converges with print media. Raine Radar currently covers over 40 publicly traded companies in the Print Media markets today and is continually expanding coverage. “At Raine Research, we are witnessing a swift transformation, consolidation, and convergence in a $700 billion global industry. We found that the growing demand for deeper insights about print media companies and the need for real-time information about their financial performance helped us formalize these services as a subscription series” says Susan Kelly, Managing Partner for Raine Consulting. “Everyone concerned with the bottom line is looking for objective, reliable, and affordable benchmarking to help with planning and investment decisions.” The goal of the Print Media Radar Screen (PMRS) is to do just that. Raine researchers continuously gather all the relevant business and financial intelligence for a cross-section of sectors and companies. Using Raine strategic and market clarity tools and methodologies, Print Media Radar Screen provides the “depth and breadth” of information that decision makers need in today’s economic environment. Included in the Print Media Radar Screen are summaries on the: Raine Radar Reports, Raine’s “Views of the News”, Print Media Market Watch, Print Media:42Quarterly Performance and Valuation Indices. Jan Stoddard, Editor of Print Media Radar Screen, notes “It is true that we can no longer rely on the SIC codes to understand the definition of Print Media. This is a giant, yet invisible industry and one that we believe is critical to the well-being of the overall global economy. What I like most about the Print Media:42 is that we can track major financial indices for 42 companies and correlate them with our Raine perspectives into concise and accurate metrics that truly paint a dynamic picture of how valuations are changing in this industry.” Who makes up the Print Media Industries? Print Media: Businesses with core and non-core revenues tied to media, and more specifically print media (paper and electronic delivery) sales, manufacturing, technology, and distribution. The print media industry is comprised of seven sectors. These seven sectors include: • Printing • Publishing • Converting (Packaging) • Supply Chain (Equipment Mfrs., Chemicals, Pulp & Paper) • Technology • Advertising • Content Management Late in 2002, Raine Consulting initiated the Raine Radar program by reporting quarterly conference calls held with executives of these industry companies and financial analysts. Today, readers can find archived Raine Radar Reports for 20 companies on www.Whattheythink.com. Print Media Radar Screen goes the next step and provides subscribers with more insight on more companies and in more markets; all neatly synthesized using at-a-glance graphics and metrics. “There is so much public information available today. We understand the time it takes to consolidate good information into reliable, user-friendly reports. Our Print Media Radar Screen will allow our subscribers to easily research and track the quarterly reports, companies, industry sectors that are of most interest. We believe this content will be of significant value to the industry at large and not limited to those in the financial community,” states Susan Kelly, Raine Consulting. Complimentary copies of the first issue can be requested at www.RaineRadar.com and www.RaineConsulting.com