Editions   North America | Europe | Magazine


New IPA webinar series sheds light on rapidly growing super-wide format market for printing directly on rigid substrates

Press release from the issuing company

Edina, MN—July 3, 2007 -- IPA, The Association of Graphic Solutions Providers, announces a new two-part webinar series, Rigid Substrate Printing--Business Boom or Bust, to take place July 17 & 18.
This series, presented by Cary Sherburne, Sherburne and Associates, will help business leaders interested in expanding into this market to gain insights from executives who have successfully implemented wide-format technologies. It will highlight new technology developments as well as the challenges faced by business owners who have successfully implemented wide-format technologies.
In Session 1, The Market Opportunity for Direct-to-Rigid Substrate Printing, Business leaders will share their experiences, strategies and tactics of deploying direct-to-rigid-substrate wide format printing. They will discuss the investment required beyond just the upfront capital equipment purchase and the margin models this business entails. Plus, they will give insight into where this business opportunity is going in the future! Session panelists include Kevin O’Connor, Co-Owner, Enhance a Colour, New York and Craig Miller, President, Pictographics, Las Vegas.
Session 2, Implement Direct-to-Rigid Substrate Printing will feature an expert panel of business owners who will delve into the nuts and bolts of implementing direct-to-rigid-substrate wide format printing. They’ll talk about their successes and challenges, including preparation of files and materials, and share tips and hints about how to create stunning display graphics on all kinds of usual and unusual materials. They will discuss their role in the installation of these printed materials, including staffing and other considerations for post-production activities. Panelists include Jim O’Connor, Co-Owner, Enhance a Colour, and Emily Hansen, Schawk Los Angeles.
More information is available at http://www.ipa.org/rigid