EFI and Objectif Lune Announce Integrated VDP Workflow Solution

Press release from the issuing company

NEW YORK--April 8, 2003-- Electronics for Imaging, the world leader in imaging solutions for network printing, and Objectif Lune, a leader in variable data printing software for digital printing environments, announced a partnership to sell a productivity-boosting digital workflow for variable forms printing. Objectif Lune's PlanetPress software will be configured with EFI's powerful Velocity(TM) workflow software in a Professional Velocity Server designed for the transactional printing market. The announcement was made at the On Demand trade show in New York City where the solution can seen in EFI's booth #3535. "We are pleased to work with Objectif Lune to bring a highly efficient variable data workflow process to the commercial and in-plant markets," said Richard Brock, General Manager at EFI. "The flexibility and extreme productivity of the Velocity Professional Server will enable on demand printers to offer their customers faster turnaround, reduced costs and higher quality output for forms, statements and other transactional printing applications." "We are excited to work with EFI to bring to market this complete solution for business document workflow," said Howard Silverstein, President, Objectif Lune USA. "The transactional printing market is taking off as companies recognize the value of completely personalizing information on billing, mail offers and other communications. Adding the operator control and workflow efficiencies of Velocity to a transactional workflow will allow users to be more effective and more efficient." PlanetPress is Objectif Lune's open architecture software for printing both variable content and transactional documents using an easy to use, powerful graphic design interface. Thousands of customers currently benefit from using Planet Press for transactional printing of such applications as financial statements, monthly billing and 1-to-1 targeted product offers. Velocity workflow software is EFI's industry-leading suite of solutions that efficiently automate printing processes from ordering to prepress to production. Availability The new Velocity Professional Server, a PC integrated with both Velocity Workflow software and PlanetPress, will be available May 1, 2003.