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PrintSoft to Demonstrate Products in Partner Booths at On Demand

Press release from the issuing company

New York, NY --April 2003-- PrintSoft Americas continues partnering activities with BOWE Bell & Howell, Hewlett-Packard HP, IBM, Creo and Electronics For Imaging. PrintSoft Americas will be demonstrating their industry-leading variable document composition tools – PReS (Printer Resource Software) and NEWLEAF in booth number 3466 at the On Demand Conference at the Jacob Javits Convention Center in New York City April 7 through April 9. In addition to the PrintSoft booth these products will also be represented at the booths of BOWE Bell&Howell (#3319), Hewlett-Packard (#2245), IBM (#2945), Creo (#3223) and Electronics For Imaging (#3535). BOWE Bell&Howell will be demonstrating their DemandWorks Booklet Maker via an application printed by their client, New Benefits, Inc. of Dallas, TX. New Benefits uses PReS to compose highly personalized benefits booklets that are printed on 2 Xerox DocuColor 6060s. Demonstration samples of their application will be aggregated and bound on the DemandWorks system. HP will be showing how PReS is used to compose high value, personalized transactional / promotional documents including dynamically generated pie charts for output on HP Indigo digital color presses. This is an application that has significant meaning for real world applications of HP’s digital color technology. IBM will be demonstrating a transactional application – a phone bill with targeted marketing messages – created with PReS and printed on an InfoPrint 4100. Creo will be showing a targeted marketing application composed with PReS and printed on Xerox DocuColor systems via the VPS format and the Creo Spire Digtial Front End. Electronics For Imaging will have PrintSoft sales literature and other information in their booth. On Demand attendees are invited to visit PrintSoft and all of our partner booths to witness how they can profit from using PReS and/or NEWLEAF to generate unique, high value variable document applications.