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Xerox & Markzware Take Advantage Of Cal Events Marketing Expertise

Press release from the issuing company

April 3, 2003 -- "They gave us a lot to think about," reports Dennis Frahmann, Director of Global Event Marketing, Corporate Marketing Services for The Document Company Xerox. "This project was something we couldn't have done as effectively with our internal staff. Cal Events helped us to identify and clarify new and existing opportunities, and provided us with several unique concepts and strategies that we are now seriously considering. They provided us with an excellent service.” Patrick Marchese, President of Markzware Software agrees. "Cal Events helped us to refocus on our main marketing objectives and gave us some keen insights on how to use trade shows more effectively as a tool to help us achieve them. They really opened our eyes and got us thinking. If you want to optimize your marketing opportunities, give Cal Events a call." California Event Management Corp. (Cal Events) assists companies in achieving the best possible return from their participation in trade shows by consulting with them on how to take advantage of all the opportunities that face-to-face marketing has to offer. “As trade show and conference managers, we possess unique knowledge and experience to help exhibitors get the most value out of a trade show at the least expense. We help exhibiting companies establish, meet and exceed their objectives, by getting involved early in the planning stage and following through with detailed implementation,” says Chris Jacobson, Chief Operating Officer for Cal Events. Chris Jacobson is the former owner and manager of Gutenberg Festival. He currently serves on many boards in the industry, including being Vice Chair of Cal Poly San Luis Obispo’s Graphic Communication Dept. Advisory Board, Marketing Committee Chair of City of Hope’s Graphics Industry Council, and advisor to the Graphic Arts Club of Greater Los Angeles (IAPHC affiliate). Chris has over 20 years direct, hands-on experience in trade show operations, sales, marketing and business management. Bob Fonarow is CEO of Cal Events, and holds the designation of Certified Management Consultant from the Institute of Management Consultants (IMC). He is past program chair of the IMC annual fall conference, CONFAB 2002. Bob is a skilled presenter and is very active in Toastmasters International. He currently serves as a Division Governor and has achieved the designation of Advanced Toastmaster-Silver. Bob was CEO and Principal of a San Francisco Bay Area mortgage firm for twenty years. For more information, please call (877) CAL-EVENTS, or email [email protected]