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HP Introduces First 24-inch Multi-format Printing System for Graphics Professionals

Press release from the issuing company

PALO ALTO, Calif.--April 2, 2003-- HP today introduced a six-color printing system for designers who want the flexibility of printing standard and large-format projects at their desktops with the look and feel of professional comps. Whether making a brochure or a banner, creative professionals using the HP Designjet 120 printing system can spend more time designing outstanding work and less time worrying about the technical printing process. "HP is leading the way for enterprise companies and creative agencies that want to develop high-return, innovative marketing programs," said Ignacio Fonts, vice president, inkjet commercial division, HP Imaging and Printing Group. "Part of that process requires streamlining the workflow for creative professionals so they can do what they do best -- create. With the HP Designjet 120 printing system, designers not only have the ability to print large-format work in-house, but they can do it with the confidence of consistent, vibrant color for striking results." The HP Designjet 120 printer is an affordable system that bridges the gap between desktop and oversize printing with the combination of a standard media tray and a 24-inch paper path. Its automatic closed-loop color calibration system also ensures consistent color from print to print and printer to printer with 2,400 dots per inch (dpi) and HP's color layering technology. In addition to producing consistent, vibrant color, the system's printing drivers are designed specifically for RGB (red, green, blue) workflows plus an optional Adobe RIP (raster image processor) for CMYK (cyan, magenta, yellow, black) color matching and emulation. "The HP Designjet 120 supports industry standards, such as Adobe PDF and PostScript, which provides a continuous, seamless workflow for Adobe Photoshop, Illustrator and InDesign users," said Don Walker, general manager, print workflow products, Adobe Systems. "Adobe's close collaboration with HP is delivering outstanding solutions that benefit creative professionals worldwide."