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Four51 to host webinar on franchise marketing challenges

Press release from the issuing company

MINNEAPOLIS – July 2, 2007 – Four51, which provides a Web-based platform for franchisors to manage marketing materials and their print vendors, will host a webinar that focuses on solving marketing challenges for franchisors and franchisees. The webinar aims to help franchise owners and franchisees understand how technology can help them maintain a consistent corporate identity across franchise locations, manage marketing and advertising campaigns, and track franchisees’ promotional activity.
Bill Osteraas, director of sales at Four51, will host the webinar. He has worked with many franchises on the Four51 network to help tackle many of these branding and marketing challenges.
“For a franchise, a top concern is keeping its brand and image consistent while giving individual franchisees the flexibility to customize materials,” Osteraas said. “Franchises need tools that let them keep pace with demand-driven needs their franchisees have for marketing collateral, printed and distributed materials – all while controlling their corporate identity to drive sales.”
This webinar will take place from 2-3 p.m. Central Time on Wednesday, July 11. For more information and to register, visit www.four51.com