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Emtex predict a colourful future ahead for VDE at ON DEMAND

Press release from the issuing company

April 2, 2003 -- Emtex will be launching VDE (Virtual Document Enhance), its new document re-engineering software, at the ON DEMAND Conference and Expo, Jacob K. Javits Convention Center, New York City, April 7-9 2003. Emtex will be demonstrating how organizations can use VDE to modify and enhance print ready documents without the need to change the underlying business applications or systems. Typical VDE enhancements include colorization, adding barcodes/OMR marks, adding 1 to 1 marketing messages and virtual inserts. VDE enables organizations to streamline their business operations by enhancing the effectiveness of their existing customer facing documents and increasing the efficiency of their document production. VDE extends the functionality of Emtex's output management solution VIP (Virtual Intelligent Presentation), by further exploiting its ‘Virtual Format’ architecture whilst retaining its ‘any-to-any’ transform capabilities, including electronic formats (XML for Internet and PDF for publishing). Through VDE, an organization’s IT resources can be freed from modifying complex, bespoke business applications – in effect extending the life of their legacy applications by ‘Unlocking the Value of the PrintStream’. In these increasingly competitive times, organizations are continually looking for new ways to deliver more targeted customer communication to enhance customer responsiveness. As a result, the dynamic colorization of documents using VDE has already proved an area of particular excitement to organizations wishing to improve their documents’ marketing effectiveness. In line with this theme, Nick Khatri, Marketing Manager for Emtex will be speaking at an ON DEMAND Special Interest Conference Session (9:00 - 9:45 am Wednesday, April 9, 2003), entitled: ‘Why should you consider Color in the Data Center’. For more information visit Emtex at booth # 3819 or www.emtex.com