AT&T Wireless and EFI Announce Strategic Alliance

Press release from the issuing company

FOSTER CITY, Calif.- March 31, 2003--Electronics For Imaging announced today that AT&T Wireless has selected EFI's Unimobile messaging platform as a preferred solution to deliver two-way, interactive enterprise messaging services to corporate customers. This strategic alliance enables corporate clients to deliver time-critical information to customers, employees, and partners via wireless phones and Blackberry mobile devices. "EFI is proud to be AT&T Wireless' preferred partner for their enterprise mobile messaging solution," said Vas Bhandarkar, VP and GM, EFI Unimobile Division. "Their thousands of enterprise customers demand reliable, secure and instant delivery of business critical information to boost productivity while increasing the value of their current wireless communications investment. " "EFI's market-leading mobile messaging solution is a powerful tool for our Fortune 500 enterprise customers who are rapidly growing their mobile work force," said Stacey Black, Vice President of Enterprise Data Solutions at AT&T Wireless Mobile Multimedia Services. "Unimobile's platform, combined with our pervasive network, offers customers a cost-effective total solution to deploy business critical mobile messaging technology for the enterprise." According to Gartner Dataquest Research, the market for mobile-enabling enterprise applications will double by the year 2006. Furthermore, companies are embracing opportunities afforded by wireless and mobile technologies to reduce expenses and initiate/retain customer relationships. EFI's Unimobile messaging platform combined with AT&T Wireless' infrastructure provides customers with applications that deliver time-critical information, including email, CRM tools and access to field service data. Unimobile allows enterprises to deliver personalized content, mobile-device originated query & response services, and general-purpose notification capabilities. In addition, this new combined solution offers Enterprise Application Connectors for flexible, secure and reliable ways to deliver data from software applications such Microsoft Office, Lotus Notes and BMC Software's Remedy solution. The combined offering features EFI's Unimobile 5.0 solution containing all the tools needed for companies in major vertical markets such as Banking & Finance, Media, Travel, and Field Service to rollout end-to-end mobile business solutions.