Pageflex Web-Top Publishing to Produce Customized Coupons for Valassis
Press release from the issuing company
CAMBRIDGE, Mass. --March 18, 2003-- Leading Marketing Services Firm Valassis Chooses Mpower and .EDIT To Drive Direct Mail and Newspaper Coupon Campaigns
Pageflex, a pioneer and leader of Web-top publishing, today announced the signing of a major contract to provide Mpower and .EDIT to Valassis, one of North America's largest marketing services providers.
Pageflex products are to become the engine behind a streamlined variable-data workflow that will let Valassis customers quickly and easily customize print materials for product sampling and targeted advertising.
The new agreement expands the reach of Pageflex Mpower and .EDIT within the targeted marketing arena and brings Valassis a powerful new tool for Web-to-print, customized publishing. Mpower-driven composition will improve processes at many stages for Valassis clients, including design, pre-press, review and print, and will integrate with several Valassis customer relationship management (CRM) solutions. And Pageflex .EDIT will let even design-naive end-users modify templates within established guidelines using only their familiar Web browser.
"Valassis is one of the top producers of customized coupons in North America, and we are delighted that its leaders share the Pageflex vision for versioning and variable-data publishing," said Pageflex General Manager David Frenkel. "We look forward to a successful implementation of Mpower and .EDIT that furthers the Valassis mission of connecting people to brands."
"We had been looking for several months for the right technology partner to help our clients streamline campaign workflows," explained Valassis Research and Development Manager Dave Rapp.
"After discussions with Pageflex representatives, we were convinced that Mpower is the best pre-press engine in the industry for our direct marketing services and that .EDIT provides a revolutionary interface for template editing. We look forward to building a smooth and speedy new process that will ultimately bring huge wins to our clients and help us continue our strong growth in the marketing services arena."
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