Pageflex Web-Top Publishing Reduces Time to Market for Ford Ad Campaigns
Press release from the issuing company
CAMBRIDGE, Mass.--March 10, 2003-- Pageflex has issued a case study on the success achieved by The Ford Motor Company of Germany using an online system for ad campaign management driven by the Pageflex Mpower composition system.
The Ford system, produced in conjunction with advertising agency Haehn Wunderman and system integrators Martin Keller and Konzept-iX, lets dealers customize ads locally within centrally established guidelines for images and branding elements.
In the study, available in PDF at http://www.pageflexinc.com/CaseStudies.asp, Pageflex reports that Ford Germany has instituted a system called DAS-Online to allow dealers across the country to prepare, produce, and book ads through a single set of simple online screens. At the same time, DAS-Online allows corporate marketing personnel to control the limits of change through Mpower templating features and to receive instant usage feedback.
With only a standard Web browser, DAS-Online users can quickly and easily insert illustrations and copy into a selected ad template that maintains standards set by professional graphic artists. Dealers need no special publishing expertise, and they realize significant savings in cost, time, and hassle. Ford reports that the old system of distribution of ad templates by CD and hardcopy proofing took nearly 10 times as long.
With a set of one-click menu options, a Ford dealer anywhere in Germany can now:
-- Select images from generic or finished Ford ads
-- Edit and modify Ford ad templates
-- Build and manage a personal archive of images and ads
-- Order e-mail drafts and print-ready proofs
-- Book an ad for placement with member media outlets
"Ford Germany marketing campaigns now have the kind of speed and efficiency that guarantees a sharp competitive edge," explained Pageflex General Manager David Frenkel. "Defensive actions to counter promotional efforts of other automobile companies and offensive tactics to increase Ford's share of a tight market can now harness the rapidly evolving Internet and an industry-leading composition engine."
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