TSYS Selects Exstream To Personalize 100 Million Cardholder Statements Monthly
Press release from the issuing company
March 6, 2003 — Exstream Software, Inc. announced today that its Dialogue software has been selected by TSYS, a global transactions processor, to personalize its more than 100 million statements produced monthly and significantly speed time to market by producing the statements in half the time it previously took. Based in Columbus, Georgia, TSYS provides card production, domestic and international clearing, statement preparation and customer service support for more than 245 million credit, debit, commercial, stored value, retail and smart cards. TSYS will implement Dialogue to build statements with sophisticated 1:1 marketing and informational messages targeted to the household level for the purpose of strengthening brand loyalty and cross-selling different bank products.
Key drivers in the selection of Dialogue include design independence for the extended enterprise, speed to market of applications and its high performance engine. TSYS can now produce statements by utilizing Dialogue's extended enterprise capability, providing client sites with their own Dialogue design database. Clients not connected to the TSYS enterprise can independently design 1:1 marketing campaigns at their desktop and submit them to TSYS for dynamic inclusion at run time. In addition to providing the ability to create targeted campaigns quickly and easily, Dialogue's campaign management and tracking capabilities will help TSYS analyze cardholder behavior by tracking spending patterns in order to create future promotions that are timely and relevant. Providing further benefits for TSYS is Dialogue's high performance engine, producing the complex statements faster than the previous system, satisfying the demand for quick turnaround of information.
“Dialogue has given us the ability to create a statement, or any other type of document, from scratch and get it on the street with incredible speed,” said David W. Smith, director, application systems for TSYS. “Plus, its ease of use makes it possible to develop meaningful personalized campaigns at a business-user level with minimal effort. With Dialogue, we can actually manipulate the application and print test documents right at a client site. We can download the applications to our mainframe without reprogramming, and print high volumes with confidence, knowing they will look identical to the original. This gives us greater control over the statement and saves a tremendous amount of time in the process. And with Dialogue, we now have a document personalization solution for the entire TSYS enterprise. This allows us to compose many different types of personalized documents for our client's cardholders using just one solution.”
TSYS likes the fact that clients can include up-to-date marketing campaigns in customer communications without modifying the original document design. Based on the targeted output device, Dialogue automatically creates the images, fonts and overlays (forms) required for consistent delivery across all formats. TSYS reports that Dialogue's capacity to distribute even the most complex communications through multiple delivery channels was a key consideration in the decision to adopt the software, due to future plans to offer electronic versions of some of their more conventional documents, such as correspondence and statements.
“TSYS provides the perfect environment for taking full advantage of the breadth of functionality an enterprise personalization solution like Dialogue offers,” said Davis Marksbury, president and CEO of Exstream Software, Inc. “Providing the option of a distributed design environment gives clients more control over document content design and gives TSYS a valuable opportunity to connect with their clients and exceed their expectations in an unprecedented way. It also makes way for the type of business communications that are sure to engage their clients' customers and build strong relationships.”
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.