Oce Publicly Announces Intent to Pull Out of Xplor Event
Press release from the issuing company
BOCA RATON, FL – February 27, 2003 -- Oce Printing Systems USA, Inc. today announced that it will not be participating in this year's Xplor Global Electronic Document Systems Conference and Exhibit as an exhibitor. "2002 was a very important year for us, with an unparalleled number of new product announcements," said Carl Joachim, vice president of marketing, Océ Printing Systems USA. "In 2003, our focus must now shift to working even more closely with our customers and target markets to ensure complete understanding of the value our solutions offer."
This approach will require a change to the company’s marketing tactics over the short term. Océ will adopt a more focused, targeted marketing approach designed to optimize market awareness of the company’s newest product offerings, and help customers achieve the highest return on their investment. Océ remains committed to supporting Xplor’s important position and educational efforts in the industry.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.