STAMFORD, Conn., Feb. 27 -- Pitney Bowes today introduced SmartMailer 7.0, a user-friendly mail management software that enables mailers to better manage their mail flow. SmartMailer 7.0 is easy to use and enables businesses to increase the efficiency and effectiveness of their mailings with enhanced address database functions and the ability to send combined mailings, and to save money by eliminating duplicate, and reducing undeliverable, addresses. According to the United States Postal Service, $1.5 billion dollars in postal costs are attributable annually to undeliverable as addressed mail due to poor customer data. About 5.4 billion pieces of mail are undeliverable, representing 3% of mail volume. In addition, while 98% of the mail volume today is bar-coded, over 23% of the mail still contains address errors or problems that can impact efficient delivery.
"As the mail and document management leader, Pitney Bowes is committed to providing leading-edge, integrated solutions that deliver real value for customers," said Timothy M. Bates, Vice President, Customer Marketing. "SmartMailer 7.0 enables mailers to cost-effectively use the mail to retain their customer base, grow the value of every customer they have and acquire new customers."
A key feature of SmartMailer 7.0 is Duplicate Detection, which finds duplicate names and addresses and flags them for the mailer to delete, eliminating unnecessary and costly mailings. SmartMailer 7.0 software also has access to every "deliverable" address range in the U.S.A. Eliminating duplicate, and reducing undeliverable, mail pieces leads to a considerable cost savings.
SmartMailer 7.0 offers mailers a variety of presort methods approved by the USPS for discounts. In addition to its valuable mail management benefits, SmartMailer 7.0 helps mailers create more professional and action-oriented envelopes by using logos and graphics that can increase openability and response rates.
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