February 4, 2003 -- Information focused on supporting the growth and profitability of the printing industry is now available to the public. The results follow a year of research at Rochester Institute of Technology—recognized internationally as a leader in print media education.
The Printing Industry Center at RIT concluded the exploratory phase of its applied research venture last fall, when it shared the findings with its 16 industry partners. Now, full monographs of the research can be accessed from the center’s Web site at http://print.rit.edu.
The inaugural research, emphasizing a qualitative strategy, is designed to establish a long-term agenda for the Printing Industry Center. Additional research to follow is expected to take a more quantitative approach.
Primary areas of study included the competitive dynamics and strategic responses of printing-related industries, the long-term role of new technologies and business practices, the evolution of digital media, and the emergence of digital color technologies. The findings are laid out in a set of six studies:
- Print Media Distribution in a Digital Age
- Relationship Marketing Strategy
- Design to Production: The Critical Interface
- Environmental Management in Lithographic Printing
- The Generation Beyond Print-on-Paper
- Digital Color—Where is the Market?
Second-year research programs will examine topics such as industry demographics, the life expectancy of digitally printed materials, the effectiveness of voluntary pollution-prevention initiatives, and a series of studies focused on the reading process.
The Printing Industry Center at RIT, a Sloan Industry Center, is a joint program of the School of Print Media and RIT’s College of Business. For more information, contact Adrienne McHargue at (585) 475-4231 or [email protected]