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Cary Sherburne Authors New NAPL Book: Leveraging Digital Services

Press release from the issuing company

PARAMUS, N.J., January 24, 2003 – To compete effectively as communication solutions providers, today’s printing companies are increasingly turning to digital services. Building a Digital Services Portfolio: A Guide to Digital Solutions for the New Print Services Provider, published this month by the National Association for Printing Leadership (NAPL), shows graphic arts managers how to use a full spectrum of digital services to increase customer loyalty and answer customers’ increasing demand for variable and on-demand printing, shorter runs, faster turnaround times, and non-print communications options. Written by digital printing expert Cary Sherburne in a concise, easy-to-read format, the book explains why the traditional business model of selling as much print as possible at the best price no longer works in today’s business environment and why companies need to expand their offerings to include a comprehensive suite of digital services. The 160-page volume is brimming with practical advice, guidance, and helpful resources designed to help companies implement an affordable and effective digital services strategy. Building a Digital Services Portfolio provides insights into: What’s driving the shift from conventional offset to digital printing and electronic document distribution. The economics of digital vs. offset printing. Which customer business applications can be enhanced by digital services. The various categories of available digital printing devices. Process enablers, such as Web-based order entry and management, finishing for digital, etc. Effective investment strategies for entering the digital service market. Repositioning your company as a digital services provider and finding the best prospects. Understanding changing customer requirements and building a business model that fills those needs. Building a Digital Services Portfolio: A Guide to Digital Solutions for the New Print Services Provider (NP 350) is $29.95 for NAPL members; $34.95, non-members. To order, call (800) 642-6275, Option #3; email [email protected]; or go online to NAPL’s bookstore at http://store.napl.org. NAPL is committed to helping the graphic arts community succeed within today’s highly competitive communications environment. The level of information provided in Building a Digital Services Portfolio is a prime example of that commitment. About the Author: Cary Sherburne has been actively involved in the digital printing market since its inception. Prior to launching her consulting practice, Ms. Sherburne held sales and marketing roles at Xerox, Indigo, and, most recently, IKON Office Solutions, where she set strategic objectives and priorities for the products and services portfolio of the company’s Outsourcing businesses, including a network of digital printing production centers. A past director of CAP Ventures, she is a well-known author on digital technology issues and a frequent speaker at industry events. About NAPL: Chartered in 1933, the National Association for Printing Leadership is a not-for-profit trade association representing the $88 billion commercial printing industry. NAPL’s mission is “To enable the printing community to profit from change” through a full range of management and educational services to its membership, including conferences, seminars, periodicals, books, consulting, and economic information.