LEXINGTON, KY and AMHERST, NH, January 20, 2003 - WhatTheyThink.com and OnDemand Publishing, one of the industry’s foremost content provider and analyst teams, are partnering to provide extensive coverage of major industry trade shows in 2003. The alliance developed from an informal arrangement in 2002 that delivered detailed coverage of Seybold New York, the On Demand Conference and Exhibition, Graph Expo and Xplor.
Known as Real-time Event Coverage, the 2003 calendar is expected to include Graphics of the Americas, the On Demand Conference and Exhibition, Graph Expo, and Xplor. Under the agreement, OnDemand Publishing will prepare articles, photography, interviews, press releases, and new analyses regarding each show, much of it directly from the show floor. OnDemand Publishing will also assist with business development activities and preparing custom marketing programs for event exhibitors.
"In 2002, our Real-time Event Coverage simply took a life of its own. The feedback from our members was very positive indicating that industry participates wanted an even better focus on trade shows," said Randy Davidson, president of WhatTheyThink.com. "Noel Ward and Paul White of OnDemand Publishing have been essential contributors to this site since our launch in 2000. This agreement formalizes our commitment to their organization and to the industry’s larger trade shows. It also allows us to plan over a longer horizon to make the experience even better for our members and sponsors."
"Trade shows are full of energy and promise," said Noel Ward, Chief Content Strategist for OnDemand Publishing. "We convey that energy to people who can’t get to the show and better prepare those who are attending. Our mission is to give WhatTheyThink’s readers access to information they won’t get from other sources.” Ward will lead the content strategy and creation for each show, orchestrating a team of seasoned professionals who have a deep knowledge of the industry in different areas like digital and offset printing, prepress, finishing, consumables, and workflow.
In addition to providing show-related content, OnDemand Publishing is responsible for selling online advertising associated with each show. Paul White, Director of Strategic Alliances at OnDemand Publishing, will coordinate business development. White has worked with WhatTheyThink to create cost-effective programs for vendors seeking high visibility on the heavily trafficked show pages.
WhatTheyThink.com’s Real-time Event Coverage is free to all during show periods, generating numerous unique site visits every day and positive results for sponsors. Advertising on the site can be configured to reach all readers or just those visiting web pages with articles on specific topics.
"Advertising in conjunction with the shows is a great value," said White. "Promotions can be tailored to deliver vendors just the audience they want to reach. Vendors are immediately able to measure the effectiveness of their investment by the number of visitors sent to their web site. We know from the 2002 shows that advertising on WhatTheyThink produces the results vendors want, and for 2003 we have programs that work for any budget."
WhatTheyThink.com is the print and publishing industry's leading online community. The company offers a mixture of free and subscription-based content for industry executives. Additionally, WhatTheyThink.com provides a robust content syndication program serving related web sites. For more information, visit www.whattheythink.com
For more information, contact:
Randy Davidson, WhatTheyThink.com
229-291-7023 or [email protected]
Paul White, OnDemand Publishing
603-329-7064 or [email protected]
Noel Ward, OnDemand Publishing
603-672-3635 or [email protected]