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Insignia POPS Prints Its Nine Millionth Sign

Press release from the issuing company

MINNEAPOLIS--Jan. 13, 2003--Insignia Systems, Inc. announced today that it has printed its nine millionth sign for its Insignia POPSign program. The record sign promotes Tyson Foods chicken wings and will be displayed in an A&P supermarket in New York. "We've reached another important milestone in our POPS business," said Scott Drill, President and CEO, Insignia Systems, Inc. A year ago we were celebrating our five millionth POPSign. Printing four million signs in a year underscores the popularity of our POPSign program among both retailers and manufacturers nationwide. This accomplishment is a great start to the new year as we look forward to continued success in 2003," Drill stated. Insignia's Point-Of-Purchase Services (POPS) division provides the Insignia POPSign and ValuStix programs. POPSign is a fully featured, shelf-edge sign, that delivers a complete "call to action" at the point-of-purchase, while building store and brand equity. POPSigns allow manufacturers to deliver product-specific promotional messages quickly and accurately - in designs and formats that have been pre-approved and supported by participating retailers. ValuStix is a proprietary system that allows retailers and manufacturers to attach coupons and other promotional materials to products that are sold in grocery stores and other retail locations. Insignia Systems, Inc. is an innovative developer and marketer of in-store promotional products, programs and services to retailers and consumer goods manufacturers. Through its Point-Of-Purchase Services (POPS) business, Insignia is contracted with more than 12,000 chain retail supermarkets and drug stores, including A&P, Kroger, Pathmark, Safeway, Shaw's Supermarkets and Rite Aid. Through the nationwide POPS network, over 160 major consumer goods manufacturers, including General Mills, Hormel Foods, Kellogg Company, Nestle, Pfizer, Procter & Gamble, S.C. Johnson & Son and Tyson Foods, have taken their brand messages to the point-of-purchase. For additional information, contact 888-474-7677, or visit the Insignia POPS Web site at www.insigniapops.com.