Pageflex Web-Top Publishing Fuels Growth for Real Estate Print Business
Press release from the issuing company
CAMBRIDGE, Mass.--Jan. 7, 2003-- Pageflex Inc., a pioneer and leader of Web-top publishing, the next wave of technology to follow desktop publishing, has issued a case study on the success achieved by printer expresscopy.com using the Pageflex Mpower composition system.
In the study, available in PDF at: http://www.pageflexinc.com/CaseStudies.asp, Pageflex reports that visionary entrepreneur Lee Dietz has used Pageflex Mpower to help fuel rapid growth and national penetration of the real estate market for his company expresscopy.com.
His secret is a Web site that enables faster, better, cheaper creation and delivery of quality two-sided color print postcards for localized and personalized marketing campaigns.
Since September 2000, the intelligent, flexible templates at the heart of Mpower have helped his Portland, Ore., printing operation continue its phenomenal 10-year growth from a two-person black-and-white copy shop to a thriving Internet-based full-service printing business.
Dietz now has three Xeikon presses running at full capacity to produce more than 500,000 impressions a month. Expresscopy boasts a base of more than 6,000 customers, nearly $3 million in annual revenues and a growth rate of 40 percent a year since 1997.
With the Mpower-based EZ-Template System at www.expresscopy.com, users across the country work in their own familiar Web browsers to customize one of 200 standard templates that offer generic copy and illustrations.
Following simple steps outlined on www.expresscopy.com, they insert their copy and illustrations, approve an online preview of the finished document and send orders directly to press. This streamlined workflow is revolutionizing the way real estate agents print flyers, ads and postcards.
Instant soft proofing helps Dietz minimize error counts and turnaround times. In fact expresscopy.com can offer overnight delivery of finished two-sided, four-color post-card jobs for continental U.S. orders received by noon Pacific time. As Dietz explained, "Mpower allowed us to build the EZ-Template system and thus quickly expand our customer base by lowering the bar to entry -- in terms of both money and skill."
Added Pageflex general manager, David Frenkel, "We pioneered Web-top publishing products for exactly this purpose: to bring quality design capability to novice end users and allow them to produce all kinds of professionally designed stationery, collateral and advertising without installing and learning any special software.
"We are very excited to have been part of this phenomenal success story. Expresscopy.com is a printer that really understands our vision."
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