(Norwell, MA) January 7, 2003... The education and training industry presents a significant opportunity for digital print service providers. Key to success in this market is the ability to provide comprehensive solutions that are accurate, flexible, innovative, and help reduce expenses while delivering significant value to the training organization. CAP Ventures’ new report entitled The Education and Training Industries: The On Demand Opportunity discusses and defines the opportunities for service providers interested in growing their digital print businesses.
“Since corporate training materials share many characteristics with other types of manuals, print service providers that are already producing these types of materials will need to make very few infrastructure changes to capitalize on this market,” commented Holly Muscolino, a Director at CAP Ventures. “For new entrants, investments made in gearing up to produce corporate training materials can easily be leveraged to other applications.”
The value proposition is clear. Migrating production of paper-based materials to a print-on-demand and distribute-and-print model ensures usage of consistent and up-to-date materials while eliminating the cost of obsolescence and reducing the time and cost of shipping. An even greater value is gained by offering content and e-catalog management services in conjunction with print production. The digital service provider becomes a critical part of the training infrastructure and creates a stronger customer relationship with higher exit barriers, effectively locking out the competition.
CAP Ventures’ industry application brief provides an overview of the corporate training market, identifies the segments most likely to require digital printing services, provides techniques for prospect identification, and outlines strategies for selling print on demand services to training clients. Key topics include:
* Scope and size of the education and training market
* Key trends and issues facing the industry
* Applications for digital printing and electronic delivery
* Sales and marketing strategies for the education & training industry
* Case histories of print service providers who have been successful in serving the education and training marketplace.
The complete white paper is available immediately to clients of CAP Ventures’ Production Workflow Solutions Consulting Service. To learn more about the study or to make a purchase, please contact Stewart MacDonald at 781-871-9000, ext. 175 or [email protected]