California based The Print Network Gets a New iGen3
Press release from the issuing company
TORRANCE, Calif. and ROCHESTER, N.Y., Feb. 19, 2003 – The Print Network (TPN) and Xerox Corporation today announced that the business printer has purchased a Xerox DocuColor iGen3 Digital Production Press, giving it the resources to grow its profitable digital color business and to expand its markets.
The printing industry is in transition from traditional offset methods to digital printing. Like other savvy printers, TPN is taking advantage of digital printing’s capability for short runs, quick job turnaround and personalization to deliver new revenue streams and higher profit margins.
Despite a weak economy, TPN, a 45-person business, saw its digital color printing business increase 300 percent during the past two years and believed there was opportunity for even more growth, according to TPN President Marshall Perkins.
The company selected an iGen3 to serve as the cornerstone of its digital color printing business because of the system’s print quality and volume capacity.
“iGen3 prints with a look and feel of offset, making it easier for us to get our foot in the door with new customers and new markets. That level of quality will really help us generate new revenue, compete with the larger printers and get higher profit margins to achieve profit goals,” Perkins said. “The sheer volume of impressions the press can produce is also truly remarkable. I believe we now have endless opportunities for what we can do as a business.”
The 28-foot-long, six-foot-high iGen3 is prominently featured in a glass-enclosed room adjacent to the TPN lobby, making it a visual centerpiece in the shop. The 100 pages-per-minute digital color printing system provides print speed and image quality unmatched in the industry.
When considering solutions to manage the steady increase in its digital color business, TPN concluded that adding multiple machines was not the best approach; instead the company needed faster, more efficient equipment. It chose the iGen3 for the press’s groundbreaking technology platform and its ability to handle the company’s growing digital print volume, now and in the future. The iGen3 has already allowed the shop to increase its digital capacity to 90,000 color prints a week – the same volume that used to take an entire month to complete with two machines.
Perkins is convinced that this volume capacity, and the machine’s print quality, will propel future digital growth. “If we offer the capability and market it correctly, the business will be there,” he says.
To ensure that TPN is getting the most from the iGen3’s printing capabilities, a Xerox team, spearheaded by the Xerox SmartPress Production Consultant, worked directly with TPN to help build revenue-generating volume and maximize business potential.
“Helping customers like The Print Network capitalize on Xerox solutions and grow their business is a top priority for Xerox. We have the experience and expertise to help customers maximize the iGen3 technology platform and to deliver a whole new world of high return-on-investment color applications,” said Frank D. Steenburgh, senior vice president and general manager, Xerox Production Color Business.
TPN, which has been a Xerox customer for more than 30 years, also runs a Xerox DocuColor 2045 and 2060 Digital Color Press, a Xerox DocuTech 6100 and two DocuTech 6135 Production Publishers. Perkins believes that Xerox’s ability to be a true business partner has been a key element in the print shop’s accomplishments.
“We based our purchase on our level of confidence in our Xerox team, both sales support and technical support,” said Perkins. “Today, more than ever, large and small companies have to work together to ensure mutual success.”
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