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Xerox Introduces New Color System with Next-Generation Chemical Toner

Press release from the issuing company

ROCHESTER, N.Y.--Feb. 10, 2003-- Xerox Corporation is making the quality, affordability and productivity of its high-performance chemical toner available in its fastest mid-range color multifunction system yet. The new Xerox DocuColor 3535 Printer/Copier combines Xerox-exclusive Emulsion Aggregation (EA) toner with the market-proven print engines of the Xerox DocuColor 12 and DocuColor 2000 families. Developed at the Xerox Research Centre of Canada, EA toner is a super-smooth form of dry ink that is chemically grown -- not crushed -- into uniform particles. It results in exceptional image quality, high reliability and lower operating costs. The DocuColor 3535, which prints and copies up to 35 color or monochrome pages per minute, is the fastest product to incorporate this advanced marking technology. "The transition from monochrome to digital color printing and copying is happening rapidly, especially in mid-range workgroup and production environments, driven by new products that regularly set new price and performance benchmarks and users who recognize the value of color," said Ron Gilboa, director, On Demand Printing & Publishing, CAP Ventures. "By leveraging the print engine technology of the Xerox DocuColor 12 and promising imaging supplies -- EA Toner -- the DocuColor 3535 is sure to accelerate this transition. And that should translate to overall growth in color print volume." "The DocuColor 3535 permits even casual users to produce professional-quality, full-color, finished documents quickly and easily, while enabling economical production of both black and white and color jobs," said Jim Miller, president, Xerox Office Group. "This will be the product of choice for high-quality, low-cost mid-range printing, copying and scanning." The DocuColor 3535 plays in a color multifunction market segment projected to grow by 13 percent annually from 2002 to 2006, according to market-research firm Gartner Dataquest*. The system's overall performance and capability to print on heavy paper stocks make it a strong option for graphic arts firms and in-plant print shops. It is also designed to be the color and black-and-white output workhorse in office departments, where its range of features, easy-to-use color management tools and network scanning capabilities are critical. Users can scan, copy, print and load paper all at once. The DocuColor 3535 is driven by an integrated Fiery Network Controller from Electronics for Imaging. The built-in controller offers cutting-edge color management tools and a comprehensive suite of EFI's technologies. DocuColor 3535 order taking begins immediately in North America and Europe, followed by other markets worldwide. Installations begin March 14. The DocuColor 3535 has a U.S. list price of $29,995 for the standard configuration and $30,995 for the high-capacity media configuration. A number of hardware and software options are available. Distribution of the DocuColor 3535 and its supplies is through Xerox direct sales representatives, agents, concessionaires and Teleweb sales channels. For more information about Xerox digital products, visit www.xerox.com.