Anne Finn Promoted to Senior Vice President/ Consumer Marketing at MPA
Press release from the issuing company
NEW YORK, NY (December 4, 2002) - Anne Finn has been promoted to Senior Vice President / Consumer Marketing, Magazine Publishers of America (MPA), it was announced by Michael Pashby, Executive Vice President / General Manager, MPA. Ms. Finn had been Vice President / Consumer Marketing since joining the MPA in November 2000, and continues to report to Mr. Pashby.
"A tireless advocate in the field of consumer marketing, Anne has been an invaluable asset to the association," said Mr. Pashby. "We greatly appreciate her outstanding contributions to the industry."
Under Ms. Finn's direction, the MPA's consumer marketing division has served the consumer magazine industry by providing innovative research, organizing educational forums, and facilitating the development of marketing practices designed to drive efficiency, profitability and growth in circulation-subscription and single copy.
Ms. Finn represents the MPA on the Magazine Retail Advisory Council (MRAC), the industry-wide consortium founded to better understand and develop processes and practices within the retail supply chain. She also presides over the MPA's Paper, Production and Consumer Marketing committees, and acts as a spokesperson on consumer marketing and circulation for both the MPA and the magazine industry.
A consumer marketing veteran, Ms. Finn has held a variety of magazine circulation posts through the years. Prior to joining the MPA, she was Vice President, Corporate Consumer Marketing Director for MacDonald Communications from 1997 to 2000, where she was responsible for Working Mother, Working Woman, in addition to the marketing of the National Association for Female Executives (NAFE). From 1989 to mid 1990s, she held a trio of positions at Weight Watchers Magazine, and ultimately functioned as Vice President - Business Development and Marketing for Weight Watchers Publishing Group in 1996. Previously at The New York Times Co. in the 1980s, she played a critical role in developing and growing the subscription base of Family Circle.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.