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November Print Buyer Pulse Index: Six Month Outlook Improves Slightly

Press release from the issuing company

November 22, 2002 - WhatTheyThink.com and CAP Ventures have released the monthly Print Buyer Pulse Index, the industry’s only indicator targeting print customers. The data was compiled earlier this month from print buyers throughout the United States. This index provides real-time analysis of print demand directly from the end user. The November polling indicated that 26.4% of print customers expect their print spending to increase slightly over the next 6 months, an improvement from October (22.7%), but a decline from September (30.1%) and August (34.5%) level. However, the November outlook is consistent with July (29.7%) and June (31.8%) levels. In November, print customers’ outlook for their print spending over the next 6 months is to increase a modest 1.8% compared with the last 6 months. November was an improvement over October where print buyers (for the first time since this survey started) actually planned to DECREASE spending (-.8%). November’s outlook is also an improvement over the third quarter (1.4%) but still down from the second quarter (3.5%). The percentage of print customers expecting an increase over the next six months has declined since peaking in the spring. Other broader and national economic data suggest a bottom in business and consumer confidence and possibly the economy overall. Premium Access members at WhatTheyThink.com can view charts, graphs, demographics and complete comparisons with previous months. The complete results also include October actual spending and projected spending for November. The data can be accessed at www.whattheythink.com.