MAN Roland Comments Further on Call for Competitors to Name Names
Press release from the issuing company
October 29, 2002 -- (WhatTheyThink.com) -- Last week, Yves Rogivue, CEO of MAN Roland Inc. issued a press release that called on press manufacturers to disclose the names of printers who bought equipment during Graph Expo 2002, “rather than just providing estimates” of the number of presses sold.
Last week’s press release by MAN Roland indicated that competitors were exaggerating sales numbers. Mr. Rogivue said that “printers need real facts about who’s buying what, not estimates or guesstimates.”
In an interview published today by WhatTheyThink.com, Mr. Rogivue further explained MAN Roland’s view on the topic.
When asked if there was a specific issue that caused MAN Roland to go public with the complaint, Mr. Rogivue said it was about integrity. “At issue is the integrity of our industry at a time when the credibility of the American business community is at an all-time low. The graphic arts is one of the leading industries in America, and I believe you lead by example.”
Mr. Rogivue said he does not think there should be formal standards for issuing trade show press releases, but there should be an understanding between suppliers. “I would just like to see a gentlemen’s agreement among manufacturers that we don’t issue wildly exaggerated numbers. Such claims just add to an already confused economic picture, and that distracts us from our main course of action: to get our industry growing again.”
When asked to take the first step and provide the names of MAN Roland’s customers who purchased products, Mr. Rogivue declined. “That really wouldn’t be fair, since we’re competing against companies that refuse to name names. As you know, there’s more to it than just sending out a release with your customer’s name on it. Clearances are involved, the client’s marketing efforts must be taken into consideration. So it takes some work. We’re willing to do it, if our competitors are willing to do it. But first we want a level playing field.”
Heidelberg and Komori officials declined to comment. Attempts to reach other press manufacturers were not successful at press time.
The full interview is available at www.whattheythink.com.
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