[Cohoes, NY] — Mohawk Paper Mills, Inc. has announced the launch of a new collection of swatchbooks intended to unify the Mohawk brand for printers and designers. The swatchbooks have been completely redesigned for the first time since 1995, coinciding with the introduction of Mohawk’s new identity. Navajo swatchbooks are now available.
Mohawk Navajo is the brightest, smoothest uncoated paper on the market. The new Navajo swatchbook contains an exciting range of cover weights, including the industry’s heaviest premium cover by basis weight, a 180 lb. double-thick cover. This swatchbook also includes a long-requested, laser-guaranteed, pressure-sensitive label stock. Navajo delivers brilliant color, high opacity and superior print quality for all the ways printers print, from digital to offset, using Mohawk’s proprietary Inxwell process.
"The new swatchbooks are functional and easy to reference for printers," says Laura Shore, creative director. Printers will appreciate the range of print demonstrations included in the new Navajo swatchbook, including dramatic, tear-out postcards, digital print demonstrations, as well as four-color process photographs and black and white halftones. (Detailed printing tips for Mohawk Navajo are also included in the back of this book) "There are just a few special considerations for printing on Inxwell-engineered papers, and attention to these will consistently yield extraordinary results," comments Shore. "We wanted to make the information readily available to printers so that they have what they need, when they need it."
Mohawk’s proprietary Inxwell technology, a defining characteristic of Navajo, creates an easy-running sheet with a tight surface and exceptional opacity.
Ink and toner sit on top of the paper’s surface for better color, greater detail and outstanding performance in all popular printing presses. Whether the job is intended for a commercial offset press or a new-generation color copier, Mohawk Navajo excels. Navajo Premium Inkjet is specially coated for inkjet printing applications.
Navajo and Superfine swatchbooks are available now. New Options and Satin 2.0 swatchbooks will be available later this year. For information and samples call 1-800-THE MILL or request samples online at www.mohawkpaper.com.
Mohawk Paper Mills, Inc. is a leader in the manufacture of premium printing papers. From its flagship grade, Mohawk Superfine, through proprietary Inxwell products, Navajo and Options, Mohawk has engineered its papers to provide optimal performance for sheetfed, web and digital printing.
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