IBM to Distribute of Exstream Dialogue In Europe, Asia Pacific & Latin America
Press release from the issuing company
October 23, 2002—www.exstream.com—Exstream Software, Inc., provider of Dialogue, a comprehensive software suite that integrates personalized document creation with campaign management & tracking and multi-channel delivery, announced today an agreement with IBM, giving IBM the right to sell its Dialogue software in Europe, Asia Pacific and Latin America. Under the terms of the agreement, IBM will offer Dialogue as part of a total print solution to European, Asian Pacific and Latin American customers who want to create full color or black & white personalized business communications from design through printing, finishing and shipping. The new agreement builds on an existing relationship between the two companies that involves collaboration on marketing, sales and services throughout North America.
The agreement opens new opportunities for IBM to offer fully variable customized document solutions in response to market demand from customers in Europe, Asia Pacific and Latin America. IBM identified Dialogue as the premier software solution for effectively satisfying this requirement. Dialogue's ease of use, its ability to handle high-volume print/mail and its on-demand processing capabilities fully support IBM's focus on delivering personalized document solutions to customers.
“The alliance with Exstream enables us to expand our portfolio for providing total variable print solutions for customers,” said Walt Noffsinger, Business Line Manager-Software. “Dialogue's ability to support IBM's AFP architecture, integrate into the IBM Infoprint Workflow software, and seamlessly output black & white or color images without changing the original application design, makes it possible for us to offer customers the simplicity of one software solution for multiple output devices.”
“Through this agreement, we join IBM in its commitment to offer customers in Europe, Asia Pacific and Latin America intelligent printing solutions that are easy to use and provide the best in personalized digital printing,” said Davis Marksbury, president and CEO of Exstream Software. “Dialogue delivers expanded capabilities—such as double byte character support—that facilitate IBM's mission to provide state-of-the-art document processing solutions worldwide. We are pleased to have the opportunity to strengthen our relationship with IBM.”
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