Editions   North America | Europe | Magazine


Xerox Plans Town Hall at Graph Expo to Explore New Economy of Printing

Press release from the issuing company

Open Forum Features Lou Dobbs of CNN's 'Moneyline' With Business, Economic and Industry Leaders ROCHESTER, N.Y., Sept. 30, 2002 - As 40,000 graphic arts professionals get ready for the Graph Expo trade show in Chicago, Xerox Corporation (NYSE: XRX) is preparing a series of events designed to share knowledge, provoke ideas and tap trends that can help printers capture new business in a challenging economic environment. A "town hall" forum, open to all Graph Expo attendees, is scheduled 9-10 a.m. on Monday, Oct. 7, in the Grand Ballroom of the McCormick Place Convention Center. Moderated by Lou Dobbs, anchor of CNN's Moneyline, this event will focus on economic issues and business opportunities confronting graphic arts service providers. Joining Dobbs will be panel of business and industry leaders, including Robert Reich, former U.S. Secretary of Labor; Anne Mulcahy, chairman and CEO, Xerox Corporation; Stephanie Streeter, president and CEO, Banta Corp.; Barb Pellow, Gannett Professor for Printing and Publishing, Rochester Institute of Technology (R.I.T.); and Lester Wunderman, founder and chairman emeritus of the Wunderman global direct marketing and advertising agency. The open forum will include questions, insights and opinions from the audience. Following the town hall forum, Xerox will host an invitation-only Premier Partners conference, focused on helping customers and partners improve business results. The conference will feature printing industry experts who will lead discussions on topics such as technology and innovation, 1:1 variable printing, and how to sell digital print. In addition, participants will hear from the first customers of the Xerox DocuColor iGen3(tm) Digital Production Press. The conference will also include events that will allow customers and partners to network and share their thoughts and reactions. Graph Expo and Converting Expo, held in Chicago at McCormick Place, Oct. 6-9, is the nation's most comprehensive trade show and conference for graphic design, digital prepress, printing, publishing converting and digital equipment professionals. In conjunction with R.I.T. and the School of the Art Institute of Chicago, Xerox will conduct on-site surveys of show attendees about new technology and printing trends. Results will be shared throughout the show. The Xerox booth, No. 1016, is located in the South Hall of McCormick Place. It is one of the three largest exhibits at the show featuring 16,000 square feet of the latest color and monochrome digital printing equipment, production software and service offerings for the graphic arts market. The booth will be organized in four quadrants - Digital Print Shop, 1:1 Marketing, On Demand Publishing, and Business Development - with each area designed to help customers focus on revenue generation and profitability. Among the technology on display will be Xerox's latest software and systems, including the DocuColor iGen3 Digital Production Press, the new DocuColor 6060 and DocuColor 1632/2240, DocuColor 233 DI Press, Phaser color printers, and a variety of Xerox DocuTech solutions, including the popular DocuTech 6180 Book Factory.