Certegy Experiences Positive Results with Exstream Software Dialogue
Press release from the issuing company
Certegy Significantly Reduces Costs and Improves Customer and Cardholder Satisfaction by Streamlining Processes and Customizing Customer Documents
October 22, 2002--www.exstream.com--Exstream Software, Inc. today announced positive reports from Certegy Inc., a satisfied user of its Dialogue software. Certegy provides credit, debit and merchant card processing, check risk management, and check cashing services for over 6,000 financial institutions and 117,000 retailers worldwide. Using Dialogue, Certegy reports it is realizing significant savings by streamlining and standardizing internal production processes to create and personalize more than 100 million statements and 30 million pieces of correspondence produced annually. Dialogue's high performance, ease of use, and ability to create 1:1 customer communications of any type across multiple channels is making it possible for Certegy to achieve its goal of reduced costs and improved customer and cardholder satisfaction.
Dialogue's graphical design environment, high performance engine, and ability to output to all major print and electronic formats allows Certegy to provide highly customized customer communications in a standardized environment. With Dialogue, Certegy is able to offer financial institutions low-cost advertising opportunities by dynamically inserting logos and 1:1 marketing campaigns into documents to strengthen brand loyalty, promote products, inform of services, and relay other pertinent information to the recipient.
“Our strategic objective was to implement innovative solutions that improve the document production process, with a focus on reducing costs and improving customer satisfaction,” said Walter Riddock, Vice President of Production Services for Certegy. “Dialogue's ability to customize high-volume print/mail communications by adding personalized text, graphics and charts based on the needs of more than 6,000 institutions (within the same print stream) is a tremendous time saver. And because Dialogue eliminates programming requirements, we can quickly and economically differentiate our cardholder communications, tailoring messages to different levels of purchasers. Using Dialogue, we are achieving maximum efficiency by delivering mass customization within a standardized process.”
Implementing Dialogue to improve overall processes, Certegy has reengineered and standardized statements and letters for paper and envelope savings, reduced postage costs, eliminated legacy systems, consolidated multiple forms, and added tracking and quality verification to documents. Additionally, Certegy is taking advantage of Dialogue's output sorting and bundling capability to combine customer mailings, such as welcome packets and PIN mailers, to further reduce costs and convey information to the customer more quickly.
“As a global leader in the payment services industry, Certegy had the vision to differentiate itself by providing services that enhance the level of customer intimacy,” said Davis Marksbury, president and CEO of Exstream Software. “Dialogue is an enterprise software solution, designed to accomplish all personalized document needs of a company. The fact that Dialogue provides the capabilities required to accomplish Certegy's customer satisfaction and cost reduction goals truly fulfills Exstream's mission for providing a world-class software solution.”
About Certegy Inc.:
Certegy (NYSE: CEY) provides credit and debit processing, check risk management and check cashing services, and merchant processing to over 6,000 financial institutions, 117,000 retailers, and 100 million consumers worldwide. Headquartered in Alpharetta, Georgia, Certegy maintains a strong global presence with operations in the United States, Canada, United Kingdom, Ireland, France, Chile, Brazil, Australia and New Zealand. As a leading payment services provider, Certegy offers a comprehensive range of transaction processing services, check risk management solutions and integrated customer support programs which facilitates the exchange of business and consumer payments. Certegy generated $936 million in revenue in 2001. For more information on Certegy, please visit www.certegy,com.
About Exstream Software:
Headquartered in Lexington, KY, Exstream Software helps businesses around the world connect with the eGeneration through higher quality, fully personalized customer communications—delivered by mail, email and the Internet. Companies in the financial services, insurance, service bureau, telecommunications, retail, and other industries benefit from reduced costs and increased revenue through improved customer retention and faster time to market.
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