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Lawton Receives Award for On-Demand Printing using HP Indigo Press

Press release from the issuing company

October 2, 2002 – HP today announced that Lawton Printers, Inc., located in Casselberry, Florida, recently received the Florida Print Awards’ "Best of Category" citation for on-demand and digital printing, for an entry produced using a high-speed, high-quality HP Indigo Press 1000. One of the oldest family-owned printing firms in the country, Lawton also received the Flamingo Trophy for earning the most "Best of Category" awards overall for the fifth year in a row. Founded in 1900, Lawton Printers maintains a 25,000-square-foot facility near Orlando that offers traditional offset as well as digital printing, and specializes in short-run color jobs, including promotional materials for local political campaigns. The addition of the HP Indigo Press 1000 last winter not only enhanced the company’s short-run color and proofing capabilities but also boosted its ability to produce political materials on-demand and in some cases, virtually overnight. "We’re using it really heavily in political work because of the fast turnarounds and short runs, and what it can do for our clients on an as-needed basis," said Ces Lawton, president of Lawton Printers, and great-grandson of original founder J.B. Lawton. For instance, the night before July 4th he received a call from a state senator in Miami who had four important events to attend the next day – and no promotional "pushcards" to distribute. "At first I told him I couldn’t do it," Lawton recalled, "and then I remembered I had the HP Indigo press." Lawton called the senator back and asked him to email the file. Then he called his HP Indigo operator, who came in and downloaded, printed and cut the job overnight. The next morning, the senator had his pushcards – and Ces Lawton was more convinced than ever of the value of HP Indigo digital printing. "The beauty of it is, instead of calling up five people [to run a traditional press], I could call on one person to come in and do the whole job," Lawton noted. "Most of the time, we give our clients a choice, especially on a short run. If they’re going to go conventional, it’s going to cost them six or seven hundred dollars. But if they go with the Indigo, it might only cost three or four hundred dollars, so they’re much happier with it." At last month’s Florida Print Awards, sponsored by the Printing Association of Florida, Lawton Printing submitted 82 entries. An impressive 78 won awards, including the "Best of Category" for on-demand and digital printing. As a promotional follow-up, the company used its HP Indigo Press 1000 to print a personalized card that went to all the represented customers. "First we took a photo of each piece that was nominated and did a two-sided variable data, full-color mailing with our logo and their logo, and on the back we told them what category it was entered in," said Ces Lawton. "Once we found out exactly what they won, we did a follow-up piece with a picture of the certificate or award, which also demonstrated the capabilities of the HP Indigo press and what variable data could do for them." Designed for the moderate to high volume production of on-demand and personalized jobs, the HP Indigo Press 1000 delivers uncompromising image quality and up to six-color printing, including spot and fluorescent colors. Its streamlined workflow, large job-file capacity and simultaneous batching/printing ability, along with a wide substrate selection, allows it to perform a greater variety of printing jobs. Additional information about HP products and services is available at http://www.hp.com.