August Advertising Index, Revenue Up 2.7% Versus August 2001
Press release from the issuing company
- Seven of Top 12 Categories Drive Increase -
(New York, September 9 , 2002) Total magazine advertising revenue for the month of August increased 2.7% compared to August of last year, closing at $1,071,446,001, according to Publishers Information Bureau (PIB). Ad pages for August totaled 14,498, down 5.8 % from last year. Year-to-date, advertising revenue closed at $9,904,147,271, a 0.0% change, and ad pages were 135,105, down 8.3% over the same time period last year.
August 2002 vs. 2001
There were notable increases in Financial, Insurance & Real Estate and Home Furnishings & Supplies, in addition to jumps in Toiletries & Cosmetics, Drugs & Remedies, Automotive and Direct Response. Losses were most significant in Retail, Apparel & Accessories and Media & Advertising. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.)
January - August 2002 vs. 2001
Seven out of twelve major advertising categories also sustained dollar gains for the year-to-date comparison. These categories include Food & Food Products, Automotive, Household Furnishings & Supplies, Media & Advertising. Losses were recorded in Technology, Financial, Insurance & Real Estate, Public Transportation, Hotels & Resorts, Apparel & Accessories and Retail.
"The third quarter remains the strongest in 2002, despite the dip in August numbers," stated Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, MPA. "We're pleased to see that most of the major categories are up."
Enhanced and expanded PIB information is now available on www.magazine.org/PIB.
Magazine Publishers of America is the industry association for the consumer magazine business. Established in 1919, the MPA represents more than 240 domestic publishing companies with approximately 1,400 titles, more than 80 international companies and more than 100 associate service providers. Staffed by magazine industry specialists, the MPA is headquartered in New York City, with an office of government affairs based in Washington, D.C.
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