Rochester, NY — The Technical Association of the Graphic Arts (TAGA) today announced speaker additions for the TAGA 2002 Asheville conference. The TAGA 2002 Asheville conference, which will be held April 14-17, 2002 at the Asheville Renaissance Hotel in Asheville, North Carolina, features a full-afternoon, three-part session that will focus on finding press optimized conditions or “sweet spot.” The session, “How to Find the Sweet Spot on a Press,” will be led by Miles Southworth, RIT Professor Emeritus, and includes technical papers, an expert panel discussion, and a technical focus group discussion that will explore questions such as: -How can a press be controlled so that it remains in its sweet spot? -Which print attributes must be controlled for the least variability? -What effect does each variable have on the print quality? -Can we improve a press’s sweet spot to produce a better product? -Can a press be trimmed and trained to always run at its sweet spot? -How can we increase the speed and accuracy of measurements? The expert panel will include: -Bob Andrew of Day International -Dave Bridges of GMI -Dennis Jaynes of JetLithocard -George Leyda of ColorInfo -David Niles of SAPPI -Jim Raffel of ColorMetrics -Jean-do Turgis of Sun Chemical “Printers will learn all about the variables that affect consistency on the press and what they can do to control those variables so the color management on the front-end actually works," said Southworth. “I also want to discuss GRACoL. In the last year, through press characterization studies, we've [GRACoL Committee] defined the sweet spot, and I think it’s important for people to understand what that means and what happens when you push your press." The complete TAGA Asheville 2002 Conference agenda and registration information is available at http://www.taga.org/events/asheville2002/index.html, or call TAGA at (585) 475-7470 to request a printed brochure. About TAGA: Organized in 1948, TAGA is the only global professional technical association for the graphic arts industries. TAGA, which has over 900 individual members worldwide, also maintains the industry's best permanent set of technical papers and abstracts. TAGA serves the CTO, CIO, and R&D management personnel of printers, publishers, and pre-media companies, as well as engineers and scientists employed by graphic arts systems and equipment providers, ink manufacturers, and paper manufacturers. TAGA focuses on graphic arts systems, software, and computer technology developments, as well as the more traditional areas of press, ink, and paper engineering applications. The association also provides guidance and support to its 15 active student chapters around the world.