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Pantone Offers Trade-In/Trade-Up Program For Formula Guides

Press release from the issuing company

CARLSTADT, N.J. – March 21, 2002 – Pantone Inc., the global authority on color and provider of professional color standards, today announced a trade-in/trade-up program for its PANTONE formula guide. Under the new program, a customer who purchases a new PANTONE formula guide coated/uncoated may return his old guide to Pantone and receive a free PANTONE formula guide solid matte version. The new PANTONE formula guides feature brighter paper stock, most often specified by designers, and 147 additional colors not found in older guides, for a total of 1,114 colors. “Every day, Pantone receives numerous calls from designers and printers with color matching problems. Often, these problems arise because of a breakdown in color communication due to an out-of-date PANTONE formula guide,” explained Doris Brown, Pantone’s vice president of marketing. “A designer may be looking to achieve a color from a guide that has changed over time, or a printer may not come up with the exact color the designer wants because his book is worn and covered with ink stains. “There are many in the graphic arts industry who feel that the lifetime of a PANTONE formula guide is infinite. The unavoidable fact is that they are printed with ink on paper – regardless of their treatment, ink will fade, paper will discolor, and the varnish in the ink can alter its true and original color over a period of time. By offering the free solid matte guide as an incentive, we hope our customer will upgrade to a new formula guide.” The new PANTONE formula guide coated/uncoated is available immediately at www.pantone.com/freeguide or (888) 726-8663. MSRP is $82 U.S. Customers who return their old formula guide will receive a free PANTONE formula guide solid matte, a $55 value.