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11 NexPress Units Sold as Heidelberg Reports Success at CeBIT

Press release from the issuing company

March 21, 2002 -- Heidelberg, the world's leading supplier of solutions for the entire print and media industry, has had great success overall at CeBIT 2002 in Hanover. The fact that Heidelberg's presentation focused on comprehensive digital solutions was very well-received by visitors to the stand. The number of visitors to the Heidelberg stand was up significantly on last year and 20% were from abroad. Not only were numerous Quickmaster DI 46-4 Pro and Digimaster 9110 deals concluded, eleven NexPress 2100 presses were also sold. "Despite the difficult economic situation, Heidelberg managed to surpass the trade show targets the company had set itself by a wide margin. CeBIT in Hanover remains for us the most important trade show for demonstrating our expertise in the digital printing sector", states Holger Reichardt, Director of Sales and Marketing at Heidelberg. The integrated print job demonstration in collaboration with AUDI AG prompted especially keen interest from stand visitors. Around 5000 AUDI TT Roadstar fans alone used the PC terminals provided to design their dream car and took home or asked to be sent the personalized four-color brochure printed afterwards on the NexPress 2100. "This demonstration allowed us to bring the advantages of one-to-one marketing to a wide audience," explains Reichardt. Other popular attractions included the DataXceed solution for high-volume black/white printing in computer centers used in conjunction with the Digimaster 9110, and the Quickmaster DI 46-4 Pro used for the presentation of hybrid print jobs in combination with the Digimaster and NexPress. Holger Reichardt sums up: "With live demonstrations of integrated print jobs which encompassed all our digital print solutions, Heidelberg was clearly a cut above the competition. No other company in the graphic arts industry can boast such comprehensive expertise in digital printing."